Our story

A first-of-its-kind label, built in India.

Aasteen was founded on a simple, stubborn idea — that Indian streetwear deserves the same craft standards as the world’s most celebrated ateliers. When we couldn’t find a t-shirt that met our standards, we made our own.

Every silhouette is engineered around heavyweight combed cotton, considered proportions, and clean construction. No shortcuts. No trend cycles. Built to be worn, and re-worn, for a decade.

The Founders

Four names. One label.

01

Ritu Raj

Co-founder · Vision

02

Smit Chourasiya

Co-founder · Product

03

Nishant Prakash

Co-founder · Design

04

Ankit Kumar

Co-founder · Operations